HiteJinro's Jinro selected as the world's best-selling distilled spirit for the 25th consecutive year

*This content was translated by AI.

HiteJinro announced on the 9th that Jinro (JINRO) has been ranked number one in the "World's Best-Selling Distilled Spirits" released by the British liquor trade publication Drink International, continuing its record for the 25th consecutive year.

Jinro (JINRO) sold 94.5 million cases (based on 9 liters per case) globally last year. This volume exceeds the total sales of the entire gin category, which includes the brand ranked second, reaffirming Jinro's (JINRO) unparalleled position in the global distilled spirits market.

According to HiteJinro, since announcing its global vision "Popularization of Jinro (JINRO)" in July 2024, the company has been carrying out various localized activities to establish soju as a staple drink in the daily lives of people around the world. It continues to conduct large-scale marketing activities, including SNS marketing to expand local consumer touchpoints, sports sponsorships, and participation in major music festivals, to boost brand awareness.

Hwang Jeong-ho (EVP) of HiteJinro's Overseas Business Division stated, "Jinro (JINRO) is solidifying its status as the global No. 1 soju brand by continuing its record as the world's best-selling distilled spirit for 25 consecutive years." He added, "Now, Jinro (JINRO) will take the lead in promoting soju culture in the global market and helping it grow into a mainstream liquor, so that soju can become a popular liquor category enjoyed by people worldwide, just like whiskey, beer, and wine."

Meanwhile, HiteJinro currently exports soju products to over 91 countries worldwide and is expanding the base of soju in the global market through the expansion of local distribution networks and differentiated marketing activities.

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*This content was translated by AI.