BMW Korea targets the premium electric vehicle market with the 'iX3'... starting from 79.9 million won

*This content was translated by AI.

BMW Korea officially launched the 'New BMW iX3', a next-generation premium pure electric Sports Activity Vehicle (SAV), in the domestic market. This model is the first Yangsan-type vehicle of BMW's future vision, 'Neue Klasse'.

The exterior features a vertical kidney grille that modernly inherits the design of the 1960s Neue Klasse, sophisticated lighting lines, and a newly designed logo. The drag coefficient achieved a class-leading level of 0.24. The interior enhances a sense of openness with a horizontal layout and a large panoramic sunroof, and is equipped with a central display tilted 17.5 degrees toward the driver's seat and a steering wheel featuring Shy Tech technology that activates functions according to the situation.

The 'BMW Panoramic Vision', which projects driving information across the entire lower section of the vehicle's glass, and the 'BMW 3D Head-Up Display' are applied for the first time. The vehicle control system consists of four 'Superbrain' computers with data processing capabilities up to 20 times stronger than before. Among them, the 'Heart of Joy' system integrates acceleration, steering, and braking forces in real time to improve driving precision.

The latest 6th-generation BMW eDrive battery features cylindrical cells, improving energy density by 20%, while charging speed and driving range have each increased by 30%. A single charge allows for a maximum driving distance of 611km (805km based on WLTP) under domestic certification standards, with a combined fuel economy of 4.8~4.9km/kWh. Adopting an 800V high-voltage architecture, it supports ultra-fast charging of 350kW~400kW, and the battery can be charged from 10% to 80% in approximately 21 minutes. Intelligent charging flap and external power supply function (V2L) are also standard.

In Korea, it is launched with a single powertrain, '50 xDrive', which delivers a maximum output of 469 horsepower and a maximum torque of 65.8kg·m, accelerating from a standstill to 100km/h in 4.9 seconds. Trim prices, including value-added tax, are 79.9 million won for SE, 86.9~87.1 million won for M Sport, and 91.9 million won for M Sport Pro.

A limited edition model of 30 units, 'The New BMW iX3 50 xDrive M Sport First Edition', will be released for customers who complete pre-orders by June 24. This model features 22-inch M alloy wheels, an individual steering wheel, and exclusive matte colors.

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*This content was translated by AI.