*This content was translated by AI.
Golden Blue International announced on the 22nd that it held a business meeting with the global executives of American distilled spirits company Sazerac Company to expand the domestic market share of the premium American blended whiskey 'Early Times'.
According to Golden Blue, the meeting held on the 19th at Golden Blue Seoul office was organized to reaffirm the strong partnership between the two companies and to concretize domestic marketing and sales strategies for the second half of the year.
Attendees from Sazerac Company included Diego Bianchi, Global Marketing Vice President; Anna Lam, Asia-Pacific Marketing Director; Timothy Tan, North America Commercial Director; and Ikuko Matsumoto, North America Marketing Manager. They visited Korea directly. Also present from Golden Blue International were Kim Kwan-tae, Head of Marketing, and Jeong Min-uk (Head), among other key operational staff.
During the meeting, the group reviewed recent consumer trends in the rapidly changing domestic whiskey market and conducted an in-depth analysis of the sales and marketing performance of 'Early Times'. Discussions were also held on the mid-to-long-term brand management direction for 'Early Times' in the Korean market. The companies plan to solidify their premium positioning in the American whiskey market by combining Sazerac Company's over 170 years of manufacturing know-how with Golden Blue International's marketing capabilities, going beyond simple distribution network expansion.
Kim Kwan-tae, Executive Director of Golden Blue International, stated, "This meeting was an important occasion to promote the qualitative growth of 'Early Times' and strengthen business cooperation through close communication with our global partners." He added, "Going forward, we will continue to conduct strategic sales and marketing activities to continuously increase the objective market value of the brand."
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*This content was translated by AI.
