KGM Launches Musso in Germany, Expanding 'K-Pickup' Push into European Market

*This content was translated by AI.

KG Mobility (hereinafter KGM) has launched the pickup truck 'Musso' and held a test drive event in Germany, where its European sales subsidiary is located, following launches in Turkey and Chile, to expand global sales.

The event took place over two days, June 17 and 18 (local time), in Frankfurt am Main, Germany, with more than 40 attendees, including local journalists and influencers. During the event, KGM operated test drive vehicles for both the Musso and the electric model, Musso EV, and also displayed vehicles equipped with exclusive customization accessories such as hardtops and roll covers.

The test drive course was designed to evaluate the vehicle's driving performance and handling, starting on local city roads and passing through the Autobahn, Feldberg, and Taunus mountain areas. Additionally, a demonstration session was held to showcase the Musso EV's unique V2L (Vehicle To Load) feature, which powers camping appliances such as sound systems and ice makers. Attendees gave positive evaluations of the Musso's driving performance and convenience features, as well as the Musso EV's versatility.

Launched in January this year, the Musso recorded cumulative sales of 11,538 units by May, with 6,642 units in the domestic market and 4,896 units overseas, surpassing 10,000 units sold just five months after its launch. KGM plans to officially begin local sales in Germany and strengthen marketing activities starting with this launch. A KGM official stated, "Germany is KGM's third-largest export market after Turkey and Hungary and a key hub in the European market. Through aggressive market responses, we will continue to increase sales volume in Europe."

Meanwhile, KGM has continued its efforts to penetrate the European automotive market, following a large-scale dealer conference held in Germany in February and a test drive event for the Actyon and Torres HYBE Lead models in April.

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*This content was translated by AI.