*This content was translated by AI.
The 2026 Busan Mobility Show will begin with a press day on June 26 and run from June 27 to July 5 at BEXCO and various locations across Busan. The event, themed "Moving Tomorrow," will feature participation from major domestic and international brands including Hyundai Motor, Kia, Genesis, BMW·MINI, BYD, Ineos Grenadier, and Ram .
Hyundai Motor will unveil the all-new Elantra for the first time globally and showcase future mobility ecosystems and innovative technologies leveraging software and AI. The company will also operate an experience program for the next-generation infotainment system "Pleos Connect." Alongside this, various electrified models including the New Grandeur, Ioniq 5, 6, and 9, Kona Electric, Staria Lounge EV, and Nexo will be exhibited.
Kia has arranged its exhibition centering on the purpose-based mobility (PBM) model PV5, alongside an electric vehicle lineup including EV3, EV4 GT, EV5, EV6 GT, EV9, and the concept car "Vision Metamorphosis." The company will also unveil three PV5 derivative models and six special-purpose vehicles developed through external collaborations. Genesis will present the "Magma GT Concept" and the "GMR-001 Hypercar Real Car Design Model," both making their Asian debut, reflecting the direction of its high-performance brand "Magma." The brand will also exhibit the GV60 Magma, electrified versions of the GV70 and G80, and the GV80 Black Coupe.
BMW Group Korea will display six models, including the BMW i7 M70 xDrive Performance Two-Tone Edition, through its BMW, MINI, and BMW Motorrad brands, along with high-performance motorcycles such as the New All-Electric MINI JCW Ace Man and BMW M 1000 RR. BYD Korea will make its first domestic unveiling of the next-generation HYBRID Drive DM-i technology under the concept "The Power of Duality" and will prepare an eco-friendly vehicle lineup, test drive programs, and on-site events.
Ineos Grenadier will make its first public appearance of the Fieldmaster Edition and the "Gray Cap," a collaboration with Macau. Ram will showcase the latest 2026 Ram 1500 model for the first time in the Busan region, presenting the Limited and RHO trims. Complete vehicle exhibitors will operate new car test drive events and various experience programs in indoor and outdoor exhibition spaces.
Topf Mobility will exhibit the electric aircraft "Bellis Electro," which has obtained Asia's first safety certification, and will operate electric aircraft experience flights and educational programs. Angelux will unveil an electric-propulsion two-seater semi-submersible, the amphibious two-seater future aircraft "BeeChar," and the fire-specialized heavy-lift drone "Fire Angel." Can-Am Korea will present various leisure mobility products including Can-Am, Sea-Doo, and Ski-Doo.
This Busan Mobility Show will expand beyond BEXCO into a festival held throughout the Busan city center. At Domoheon, a special exhibition titled "VELOCITY (Afterimage of Speed)" featuring paintings and sculptural works themed around automobiles will be held. On the grass plaza, historic vehicles such as a 1933 Ford truck fire engine, a 1955 Sibal automobile, a 1950 Studebaker Champion, and a 1959 Mercedes-Benz 190 SL will be exhibited. On Haundae Gungnam-ro, a special exhibition of RV-tuned cars, campers, and eco-friendly vehicles will open on June 25.
At the BEXCO outdoor exhibition area, off-road vehicle ride-along experiences will be available, while the indoor exhibition area will host an automotive safety experience program organized by Korea Expressway Corporation. The BEXCO Second Exhibition Hall will simultaneously host the "Korea Camper Show" and "AutoManuf & Robot Expo·Big Tech Show."
Exhibition hours are from 10 a.m. to 5 p.m. on weekdays and from 10 a.m. to 6 p.m. on weekends, with entry closing 30 minutes before the end. Tickets are available for pre-sale until June 25 via Naver Reservation, Ticketlink, and the official reservation site, where they can be purchased at a discounted price. Afterward, tickets can be purchased on-site and online.
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*This content was translated by AI.
