[2026 BIMOS] Jose Munoz, President: "Low-price strategy for Chinese cars? Hyundai Motor will focus on customer experience"

*This content was translated by AI.

At the 2026 Busan Mobility Show held on the 26th at BEXCO in Busan, Jose Munoz, President of Hyundai Motor, shared his views on the low-price strategy of Chinese cars while unveiling the new Elantra.

When asked about concerns that the competitiveness of the Elantra could be relatively weakened due to Chinese cars entering Korea recently and adopting low-price strategies, President Jose Munoz responded, "We will focus not only on simple pricing policies but also on creating excellent customer experiences." President Jose Munoz previously added, "Maintaining balance or a win-win strategy is important for us. Hyundai Motor values not only customers but also employees, shareholders, and various other stakeholders."

President Jose Munoz also provided a detailed explanation of what customer experience entails. He stated, "Payment services, residual value, and services are extremely important factors. To give the impression that customers who own Hyundai Motor vehicles receive the best of the best services, we are making efforts to provide such experiences to all Hyundai Motor customers."

Finally, President Jose Munoz Hyeon Dae-cha (President) concluded, "Hyundai Motor excels in both design and performance, and therefore, we believe we can clearly offer advantages in these aspects as well as in payment services."

President Jose Munoz also emphasized the importance of the domestic market, noting that Hyundai Motor has committed to investing a total of 125 trillion won in Korea by 2030, even at the 2026 Busan Mobility Show.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.