KISIDE to participate in 'K-TREND VINA EXPO 2026'... entering the Vietnamese market

*This content was translated by AI.

K-Beauty global distribution platform KISIDE (KISIDE, Soluem Healthcare) announced on the 26th that it will participate in 'K-TREND VINA EXPO 2026', to be held from the 26th to the 27th at the Sheraton Saigon Grand Opera Hotel in Ho Chi Minh City, Vietnam. KISIDE is a curation platform supporting the overseas distribution of domestic K-Beauty brands and is the global beauty business division of Soluem Healthcare.

This event is a B2B/B2C comprehensive exhibition covering K-Beauty, K-Food, and K-Lifestyle, operated through a three-stage structure: exhibition (Show), live commerce (Stream), and buyer meetings (Sell). KISIDE plans to support K-Beauty brands preparing to enter Vietnam in building local networks while also introducing Soluem's retail technology solutions.

At the KISIDE booth, content centered on consumer experience will be offered beyond simple product displays. A 'self-clinical' experience program will be conducted where visitors can check their own skin type and concerns through a skin diagnosis solution and receive recommendations for suitable K-Beauty products. This approach implements an experience on-site where consumers choose solutions starting from their skin concerns rather than viewing brands first.

A live commerce program will also be held where local Vietnamese influencers visit the booth directly to introduce brands. More than 100 influencers, including mega, macro, micro, and nano tiers, are expected to participate in this event, serving as a channel to immediately create touchpoints with local consumers.

Through this participation, KISIDE plans to introduce retail technology infrastructure combining Soluem's ESL and signage solutions alongside the expansion of distribution channels in Vietnam. This is an attempt to showcase to the local market a form where K-Beauty products and retail technology are realized in a single space, and the company also intends to concurrently identify local partnerships for future expansion of its Southeast Asian hub.

A KISIDE official stated, "Vietnam is a market where interest in ingredients and functions is rapidly increasing, and it has significant overlap with the self-clinical trend," adding, "Through this exhibition, we will create an opportunity for both local consumers and buyers to directly experience KISIDE's curation method."

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*This content was translated by AI.