*This content was translated by AI.

Chabie, a domestic operator of fast-charging infrastructure for electric vehicles (EVs), has decided to fully integrate Hyundai Motor Group's Plug & Charge (PnC) service into its own charging network. Through this collaboration, Chabie aims to move beyond a simple competition in infrastructure scale and advance customer-centric services that encompass both charging convenience and economic benefits, aligning with the milestone of 1 million cumulative EV registrations in the country.
The PnC technology applied in this initiative is an international standard that automatically handles vehicle authentication, charging, and payment simply by connecting the charging cable to the vehicle. As a result, Hyundai Motor Group EV customers who initially subscribe to the PnC service at E-pit will be able to enjoy seamless one-stop charging at Chabie charging stations without the need for member card tagging or launching a separate mobile app.
In addition, Chabie is simultaneously operating various differentiated services to build its own customer-centric charging ecosystem. It offers a proprietary PnC service called "Baro Chabie," which completes authentication and payment with just a connector connection after the first charge at its own fast chargers. Alongside this, the company supports users with tangible economic benefits through its "Beon-gae" program, which provides rewards based on charging and Chabie Stay usage records.
Chabie Choi Yeong-hun (CEO) explained that with the expansion of EV adoption, the role of charging services is evolving from merely providing infrastructure to supporting the entire customer usage environment. The company also expressed its intention to continuously enhance user-customized services that combine easy charging and abundant benefits, based on its collaboration with Hyundai Motor Group.
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*This content was translated by AI.



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