Polestar Korea Achieves 10,000 Sales with 'Polestar 2 & 4'... Took Five Years

*This content was translated by AI.

Polestar Korea announced on the 29th that it has surpassed cumulative sales of 10,000 units five years after entering the Korean market. According to cumulative registration data from the Korea Association of Imported Automobile Dealers (KAIDA) for May 2026, Polestar Korea's cumulative sales totaled 10,184 units. This achievement was made with just two models, the Polestar 2 and Polestar 4, since the brand officially launched in the Korean market in 2021.

Cumulative sales by model show the Polestar 2 at 5,206 units and the Polestar 4 at 4,978 units. The Polestar 2, launched in 2022, sold 2,794 units in its first year, with single-motor models accounting for 91% of its cumulative sales. The average purchase price of the Polestar 2 is approximately 54 million won, with an average customer age of 35.3 years and a married customer rate of 68%.

In contrast, the Polestar 4 showed a consumption trend focused on high specifications. The Polestar 4 sold 2,611 units in 2025 and 1,977 units from January to May 2026, recording the highest sales in the premium electric vehicle market priced over 60 million won. Seventy-one percent of Polestar 4 buyers chose dual-motor models, with an average purchase price of approximately 83 million won. The average age of Polestar 4 customers is 44.6 years, the married customer rate is 84%, and 65% of buyers cited design as their primary reason for purchase.

Individual customers account for 77% of Polestar Korea's total customer base. Regional demand shows Gyeonggi Province at 36% and Seoul at 17%, with the capital region accounting for 53%.

Regarding ownership programs after vehicle purchase, a total of 22 over-the-air (OTA) updates have been conducted to date. Polestar Korea provides maintenance reservation and recall inquiry services through its integrated platform, the 'Polestar Owner App,' and operates seven Polestar Spaces and 38 service points nationwide. Based on this ownership management, Polestar Korea has ranked first in the electric vehicle category of the Brand Customer Loyalty Awards for four consecutive years from 2023 to 2026.

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*This content was translated by AI.