*This content was translated by AI.
As the health functional food market grows rapidly, a clear trend is emerging that places high value on the quality management capabilities accumulated by brands over time.
In line with this trend, Korean Ginseng Corporation's "Hong Sam Jeong" is once again drawing attention. Hong Sam Jeong is KGC's signature product, symbolizing the company's history, technological expertise, and quality philosophy. In the industry, it is hailed as the "root of ginseng," representing the brand's identity most vividly. Surveys also show it is the most preferred product among consumers.
The core secret of Hong Sam Jeong lies in its quality management. As Korea's first ginseng product, Hong Sam Jeong uses only six-year-old ginseng carefully selected through contract cultivation. The soil is managed for two years prior to planting, and only raw materials that pass strict quality standards are selected from ginseng cultivated with care over six years. KGC's unique system of managing quality from the soil and cultivation stages is cited as a key competitive advantage.
Most importantly, Hong Sam Jeong holds great significance as the foundation for all of Korean Ginseng Corporation's product lines. Since many of KGC's major ginseng products are developed based on Hong Sam Jeong, the product itself is evaluated as playing a core role in showcasing the brand's raw material competitiveness and technological strength.
In fact, in May this year during the family-oriented season, Hong Sam Jeong topped the purchase rankings for Korean Ginseng Corporation products on "Everytime," proving it to be a steady seller among the top-tier Gi Rok-ha-myeo (CEO) products.
A Korean Ginseng Corporation official, speaking to this newspaper by phone, stated, "Hong Sam Jeong is a representative product that has long symbolized KGC's quality philosophy and brand value, embodying KGC's unique heritage and technological expertise."
An official from the distribution industry, A, said, "Recently, trends in health functional foods place greater importance on a brand's history and quality trust rather than simple functionality, viewing history itself as a point of differentiation."
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*This content was translated by AI.
