[2026 BIMOS] BYD General Manager Liu Xueliang: "Alleviating customer concerns about Chinese vehicles is the top priority"

*This content was translated by AI.

At the 2026 Busan Mobility Show, BYD Korea unveiled its new Sealion 06 DM-i. Following the event, we interviewed Liu Xueliang, Vice President of BYD Group and General Manager of BYD Asia-Pacific Automotive Division, who oversees the Asia-Pacific region. He stated that "alleviating customer concerns is the top priority," expressing his determination, and also shared his thoughts on the launch of ZEEKR Korea, another Chinese brand.

In an interview with reporters, BYD General Manager Liu Xueliang began by saying, "In the past year, one of our major achievements was selling 10,000 units (including electric buses) in the shortest time possible. However, more importantly, we have contributed to the spread of eco-friendly vehicles in the Korean market. We are also closely watching how the Korean eco-friendly vehicle market is developing in the global market." This statement, which would not have been possible without supporting sales figures, reflects the clear confidence gained from securing a foothold in the domestic market.

When asked what factors allowed BYD Korea to establish its foothold in Korea so quickly, General Manager Liu Xueliang replied, "BYD's successful establishment is based on solid 'technological capabilities.' In addition, the strong sales networks of our dealer partners allowed us to expand our touchpoints with many consumers. Through this process, we felt that Korean consumers have a very high level of inclusiveness in adopting new technologies. Ultimately, reaching consumers through the essential technological capabilities of our products was the key." This indicates that BYD's technology has proven effective in Korea, combined with the rapid expansion of its dealer network.

Regarding the launch of ZEEKR Korea, he continued in a notably upbeat tone. He said, "I believe it is a very positive and meaningful development for the overall advancement of the automotive industry for other Chinese car brands to enter the Korean market." For reference, ZEEKR Korea did not participate in this year's 2026 Busan Mobility Show but is rapidly opening showrooms nationwide. While not matching the pace of BYD Korea, the new brand is being evaluated as having an unusually fast expansion rate.

General Manager Liu Xueliang also did not hide his confidence in the Sealion 06 DM-i, which made its debut at the 2026 Busan Mobility Show. When asked about the new vehicle, he said, "BYD's PHEVs are designed to have a driving feel and mechanism close to that of electric vehicles. They are cars created to alleviate consumers' concerns about charging while allowing them to enjoy all the advantages of pure electric vehicles. Korean customers will be very satisfied." He raised his voice while making this statement.

He also commented on the unprecedented speed of securing 34 dealer networks in just over a year. Remarkably, there was only one goal behind this rapid expansion. BYD General Manager Liu Xueliang stated, "BYD is a new brand to Korean consumers. There is only one way for a brand to reach customers: to quickly provide opportunities for customers to see and experience the vehicle directly, regardless of where they live. We believe that reassuring customers when they see, purchase, and receive after-sales service for BYD is our top priority."

At the end of the interview, BYD General Manager Liu Xueliang concluded, "Eco-friendly vehicles are not merely products for transportation; they represent a vast future industry. As this industry develops, numerous upstream and downstream ecosystems will grow together. Moving forward, we aim to become a brand that contributes to Korean society and industry and grows together with them."

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*This content was translated by AI.