KT&G Sangma-dang, '2026 Design Challenge' Open Call

*This content was translated by AI.

KT&G is accepting applications for the '2026 Design Challenge' competition, which supports the launch of domestic emerging designer brands, until July 5.

The Design Challenge began in 2013 and has established itself as a gateway for emerging artists through collaborations with major design brands, production of goods, and mentoring. The average competition ratio over the past three years has been approximately 90 to 1, and this year's competition plans to select a total of three participants.

The theme of the competition is "Fill all of Korea with good energy." Participants should express lucky places, objects, habits, and experiences in the form of illustrations and character comics. Details can be confirmed on the KT&G Sangma-dang website.

Selected designers will receive prizes along with benefits such as support for producing collaborative goods with the popular brand 'Little Tempo Design' and the opportunity to operate a pop-up store at Sangma-dang Hongdae Design Square. The final winners are scheduled to be announced on July 14.

A KT&G official, speaking to this newspaper by phone, stated, "For the past 13 years, the Design Challenge has identified and supported 34 promising designers."

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*This content was translated by AI.