*This content was translated by AI.
Polestar officially announced on the 26th that it will strengthen its efforts to penetrate the European market. This move follows the U.S. Department of Commerce's Bureau of Industry and Security's rejection of Polestar's vehicle sales authorization in the United States under the "Connected Vehicle Regulations." As a result, Polestar will be unable to sell vehicles in the U.S. market starting with the 2027 model year.
Polestar plans to sell only its existing inventory of the Polestar 3 and Polestar 4 in the United States. Service network support for existing U.S. customers will remain unchanged. Looking at sales figures by continent, Polestar has a high sales proportion outside the United States. In the first quarter of 2026, 94% of total retail sales occurred outside the U.S. In particular, Europe is a key market accounting for approximately 80% of Polestar's total retail sales.
Polestar plans to expand its sales network in Europe and establish a local production system. The next-generation compact SUV model, the Polestar 7, will be produced locally in Europe. The company will also continue to invest in new markets with high growth potential, including Southeast Asia, Eastern Europe, Latin America, and Canada.
The company also clarified its product launch schedule. The Polestar 5 will begin customer deliveries this summer. In the second half of this year, a new LINE version of the Polestar 4 will be launched. In 2027, the successor to the Polestar 2 will be unveiled, followed by the sequential launch of the Polestar 7.
There are still many undisclosed reasons for losing sales authorization in the U.S. market. Opinions suggest that Polestar's major shareholder is China's Geely Automobile, and rumors circulate that Polestar's vehicle data is being transferred to China. However, Polestar has not issued an official statement on this matter, instead clarifying its principle of calmly responding in the European market outside the U.S.
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*This content was translated by AI.
