HiteJinro Unveils 'Terra Slush ': "Enjoy Draft Beer as Slush in Summer"

*This content was translated by AI.

HiteJinro is launching Terra draft beer slush, an adult-oriented slush product, to help consumers beat the summer heat.

HiteJinro announced on the 2nd that it will release 'Terra Slush ', a draft beer in slush form.

According to HiteJinro, the new product allows consumers to enjoy Terra draft beer chilled as a slush, aiming to refresh customers fatigued by the summer heat.

'Terra Slush ' is characterized by its ability to maintain a refreshing drinking experience for up to approximately 60 minutes with ice foam at minus 7 degrees Celsius. Additionally, HiteJinro developed its own 'Terra Slush Maker' to address the drawbacks of coarse texture and short slush duration, enhancing the smooth taste. Notably, the Terra Slush Maker is designed with a size and weight that allow a single adult to easily carry it, making it highly versatile for use at beaches or outdoor events.

Prior to its official launch, HiteJinro conducted a pilot operation at the 'Magok MCT Festival' in June, where the prepared stock sold out quickly, confirming high consumer interest and positive feedback.

A marketing official at HiteJinro stated, "'Terra Slush ' was conceived to address the issue of draft beer quickly becoming lukewarm due to high temperatures during summer outdoor activities, which lowers consumer satisfaction." The official added, "With the start of the official vacation season, we hope 'Terra Slush ' will bring great joy to consumers enjoying a cool summer, whether at resorts or in urban areas."

Meanwhile, 'Terra Slush ' will be available from early July at outdoor festivals and major commercial districts nationwide, with a focus on popular seaside vacation spots such as Busan and Sokcho.

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*This content was translated by AI.