Benson and Hearts2Hearts Collaborate to Launch 'Lemon Tang'

*This content was translated by AI.

Benson is launching a new flavor, 'Lemon Tang,' in collaboration with SM Entertainment's Hearts2Hearts.

This collaborative project incorporates the refreshing and zesty concept of Hearts2Hearts' second mini-album 'Lemon Tang,' released on the 22nd last month, into Benson's taste and space.

The new flavor 'Lemon Tang' will be available at all 18 locations from July 2 to the 31st. It features a cheesecake base topped with zesty lemon cream syrup and popping candy cubes that burst with lemon flavor, offering both sweetness and freshness in every bite.

At the Apgujeong 'Benson Creamery Seoul,' a pop-up store reflecting the album visuals of Hearts2Hearts will operate from July 2 to the 12th. The store is designed around the lemon motif central to the album's concept, where fans can also find exclusive collaboration merchandise.

A Benson representative told this newspaper via telephone that the project was planned "to add Hearts2Hearts' bright and refreshing image to the premium ice cream brand Benson."

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*This content was translated by AI.