*This content was translated by AI.
Domestic liquid detergent brand Persil announced on the 3rd that it has unveiled branded content featuring broadcaster Choi Eun-kyung, formerly an announcer, to expand its consumer touchpoints. Persil is a leading domestic liquid detergent company.
Persil planned this content to address summer laundry concerns through the superior cleaning power of its new product 'Persil Deep Clean Power Micro Enzyme,' launched in April. With recent rapid warming weather increasing consumers' worries about laundry — including yellow stains on clothing caused by sweat and musty odors that develop during indoor drying in the upcoming rainy season — this initiative was designed to meet those needs.
The YouTube channel 'Choi Eun-kyung's GwanLisaMosso,' which collaborated with Persil, is gaining wide resonance across generations as broadcaster Choi Eun-kyung shares her personal lifestyle and household management tips.
In the released video, Choi Eun-kyung openly shared her usual home cleaning routine without omission. In particular, she drew attention by vividly showing the process of washing clothes using 'Persil Deep Clean Power Micro Enzyme.' Choi demonstrated how Persil effectively removes stains from white clothing, naturally proving the product's powerful cleaning effect.
Launched in April, 'Persil Deep Clean Power Micro Enzyme' features innovative 'Power Micro Enzyme' technology. Its microscopic enzyme particles, smaller than fabric pores, penetrate deep into fibers to effectively break down ultra-fine and yellow stains that are difficult to remove with regular washing, as well as residues that cause odors.
A Persil representative stated, "We planned this content because broadcaster Choi Eun-kyung's meticulous lifestyle, an icon of self-care, aligns with the brand's pursuit of a perfect laundry solution." The representative added, "We hope many consumers will resolve their daily laundry concerns through Choi Eun-kyung's routine in the video and personally experience Persil's powerful cleaning power."
Meanwhile, Henkel Home Care Korea, a consumer goods company that operates various home care brands including dishwashing detergent Pril and toilet cleaner Bref besides Persil, is sharing diverse household tips on its official website to convey important information about home hygiene.
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*This content was translated by AI.
