For the first time in 66 years of brand history.. BTS Jung-kook appointed as Graff's first global ambassador

*This content was translated by AI.

BTS Jung-kook has been officially appointed as the global ambassador for the luxury jewelry brand Graff, once again showcasing his unparalleled presence.

On July 2, Graff announced that it had selected BTS Jung-kook as its first global ambassador in the brand's 66-year history. This marks the first time Graff has appointed a global ambassador. Jung-kook adds to his list of global ambassadorships following Calvin Klein, Hublot, and Chanel Beauty.

Graff announced on its official website and social media channels that it had selected "the King of Pop, BTS Jung-kook, as its new global ambassador." It further stated, "Jung-kook is a cultural icon known for his versatile talents," adding, "His performances are bold yet sophisticated, radiating dazzling brilliance that captivates the eyes."

It also said, "Just as Graff continuously expands the possibilities of luxury jewelry, Jung-kook continues to broaden the boundaries of creativity through his work. We are very pleased to welcome Jung-kook as our new global ambassador."

The photos released by Graff feature Jung-kook wearing Lawrence Graff signature earrings, necklaces, bracelets, and rings. The backdrop, reminiscent of the cover art for Jung-kook's first solo album "GOLDEN," was also presented.

Jung-kook is also active as a global ambassador for Calvin Klein, Hublot, and Chanel Beauty.

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*This content was translated by AI.