Lotte Tourism Development, First in Industry to Receive Korea Service Awards 'Hall of Fame' Tribute...Korea Standards Association

*This content was translated by AI.

Lotte Tourism Development announced on the 6th that it has been inducted into the 'Hall of Fame' for the first time in the travel service industry.

The '2026 Korea Service Awards' ceremony was held on the 3rd at Lotte Hotel in Seongdong-dong, Seoul, organized by the Korea Standards Association (KSA). The Korea Service Awards is the country's most prestigious service quality evaluation system that applies the evaluation criteria of the U.S. National Quality Award, the Malcolm Baldrige National Quality Award, to the domestic service industry. It comprehensively evaluates CEO leadership, corporate social responsibility, mid-to-long-term strategies, and management performance, selecting award-winning companies through rigorous on-site inspections and employee satisfaction surveys each year.

In particular, the 'Hall of Fame' is the highest honor awarded only to companies that have won the Korea Service Awards Grand Prize for five or more years and scored 850 points or higher out of a maximum of 1,000 points in expert committee evaluations.

Lotte Tourism Development has received its 16th overall grand prize since winning its first comprehensive grand prize in the travel service sector in 2003. Last year, it also received the CEO Award for successfully operating Lotte Tourism's premium brand 'HIGH& (High & End)' under Baek Hyeon (CEO)Lee Sa (President).

Baek Hyeon (CEO)Lee Sa (President), who attended the awards ceremony, stated, "Being inducted into the Hall of Fame of the Korea Service Awards is not just an award; it is recognition of Lotte Tourism Development's entire journey." He added, "For over half a century, we have listened to customers' voices and sometimes challenged industry conventions to forge new paths. Going forward, we will continue to stay by our customers' sides with innovative services and differentiated travel experiences."

Since its founding in 1971, Lotte Tourism Development has been the first in the industry to establish a Customer Satisfaction Team, which it currently operates as an organization directly under the CEO. Additionally, it conducts real-time mobile customer satisfaction evaluations for all customers using its travel products, paying close attention to their immediate feedback.

Meanwhile, at the awards ceremony, Lotte Tourism Development's Kwon Gi-gyeong (SVP) received the 'Service The Prime Award Service Leader Award' for contributing to service management innovation and enhancing customer satisfaction.

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*This content was translated by AI.