Xiaomi Announces New Automotive Brand 'Sky Nomad'... First Model Likely to Be EREV SUV 'N90'

*This content was translated by AI.

Chinese tech giant Xiaomi has launched a dedicated independent brand, 'Sky Nomad' (Chinese name: Xiaomi Fengqing), targeting the HYBE Ride and extended-range electric vehicle (EREV) markets.

Xiaomi Motors confirmed on the 8th (local time) that the new automotive brand's name is 'Sky Nomad' and has begun full-scale marketing activities, including opening an official WeChat page and launching large-scale digital billboard advertisements in urban areas. The brand aims to offer vehicles that maximize comfort and space utilization.

This brand launch follows the success of Xiaomi's first electric sedan 'SU7' in 2024, the sports car 'SU7 Ultra', and the mid-size SUV 'YU7'. It represents a strategic move to separately target the rapidly growing EREV market with a dedicated brand. In May alone, Xiaomi delivered 32,759 vehicles in China's domestic market, demonstrating rapid growth momentum.

The first strategic model under the 'Sky Nomad' brand is likely to be the flagship large SUV 'N90'. The N90 is a premium vehicle aimed at family consumers and features an extended-range system based on a 1.5L turbo gasoline engine. This engine functions solely as a generator for battery charging without directly driving the wheels.

The N90 is equipped with a large-capacity battery of over 70kWh, enabling a pure electric range of 400–500 km. When fully charged with gasoline, the total combined driving range exceeds 1,500 km. The vehicle measures 5.3 meters in length with a wheelbase of 3.1 meters and offers both five-seater and seven-seater layouts. Interior design focuses on second-row passenger comfort, while exterior features include angular headlights, a bold hood line, roof-mounted LiDAR sensors, and powered side steps. The latest autonomous driving and convenience technologies have been applied.

An automotive industry insider stated, "Xiaomi is now moving beyond cost-performance to target the premium family car market." They added, "The launch of the Sky Nomad brand and the N90 will shake up China's large EREV SUV market, which has been dominated by Li Auto and Huawei's AITO." Detailed specifications and sales prices for the vehicle will be released sequentially according to the official launch schedule.

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*This content was translated by AI.