BTS, Historic Collaboration.. Highlighting Korean Cultural Heritage with the British Museum

*This content was translated by AI.

Visitors can now see the K-pop group BTS at the British Museum, one of the world's three major museums.

From the 6th to 23 (local time), an interactive program titled "Korea Gallery Trail" will be held in the Korean Hall of the British Museum.

"Korea Gallery Trail" is a curated program that connects visitors with artifacts from the permanent collection of the Korean Hall, focusing on themes of hope, resilience, and belonging embedded in "Arirang." The exhibition weaves together symbolic items such as "Sarbang," representing new beginnings; "Dallhangari," embodying humanism; "Gold Earrings," showcasing exquisite craftsmanship; and "Sumaksa (roof tiles)," capturing cultural vitality. Inspired by the sound of the Seongdeok Daewang Sinjong bell featured on track 6, "No.29," from BTS's album, the program is structured around artifacts from the Silla period. Through "Korea Gallery Trail," visitors can deeply appreciate the technological prowess and artistic excellence of that era.

Visitors scan a QR code at the entrance of the Korean Hall and follow instructions to view the artifacts and participate in a social campaign. By answering the question "What is Your Arirang?", they can share on social media an artifact that resonates with their own lives. It is expected that BTS's music and Korea's cultural heritage will meet the personal experiences of global visitors, generating new empathy.

BTS's fifth full-length album "Arirang," released in March, continues to enjoy enduring popularity on the U.S. Billboard charts. "Arirang" reached No. 19 on the main album chart "Billboard 200" (as of July 11), while its title track "SWIM" holds at No. 76 on the main song chart "Hot 100," maintaining its run for 15 weeks. Additionally, a total of five songs, including the new track "Come Over," have charted on "Global 200." In the "Global (excluding U.S.)" category, 11 songs remain on the chart, demonstrating consistent popularity.

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*This content was translated by AI.