'JYP Girl Group' OURBIRTHDAY, Monster Rookie Emerges

*This content was translated by AI.

Rookie girl group OURBIRTHDAY (Kook Cho-rok, Shin Hye-won, Jo Hye-jin, Yu, Baby, Archiraya, Kirara) announced the birth of a "monster rookie" by sweeping music broadcasts in their debut week.

OURBIRTHDAY appeared on various music programs starting with Mnet's 'M Countdown' on the 20th, performing the title track 'SQUEEZY (Squishy)' from their first single 'Our Birthday (Our Birthday)'.

Following appearances on KBS 2TV's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo' during their debut week, OURBIRTHDAY released their first single on the 19th, held a global debut show, and launched music broadcast activities to target fans worldwide.

'SQUEEZY' is a song that reflects OURBIRTHDAY's signature genre 'WHIP-HOP', which combines their free-spirited personality and performance, conveying the message of releasing complex emotions and stress like squeezing a squishy toy with one's hands.

OURBIRTHDAY expressed the song's concept by changing sets and styling for each broadcast, constructing performances that highlighted the individuality of all seven members. They also showcased live vocals, facial acting, and continuous choreography.

Through music and performances, OURBIRTHDAY has established their identity as a group aiming to fill ordinary days with excitement like birthdays, and they plan to meet fans through various activities in the future.

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*This content was translated by AI.