Peugeot selects Jeong Il-yeong (Prof.) as 'Culture Curator'... to expand collaboration

*This content was translated by AI.

Peugeot announced on July 21, 2026, that it is expanding its collaboration with Jeong Il-yeong (Prof.), an invited professor at Inha University and a member of the group 'Paris Minus', and has selected him as the 'Peugeot Culture Curator' to promote brand heritage and French culture.

Recently, Peugeot conducted a talk content series introducing brand stories and French lifestyles together with Jeong Il-yeong (Prof.) via its official Instagram. The total of nine short-form contents, released starting with a trailer on June 9, recorded cumulative views of 3.55 million, approximately 33,000 'likes', and about 19,000 'shares'.

In particular, in the final episode of the series released on July 20, Jeong Il-yeong (Prof.) visited Stellantis Korea headquarters to request vehicle support, and __NAME_1 personally appeared and decided to provide the vehicle.

With this expanded collaboration, Jeong Il-yeong (Prof.) will drive the 'All-New 3008 Smart HYBE Ride' model as the 'Peugeot Culture Curator' for the next year. Along with this, he is expected to perform a curator role through content production regarding French culture, automobiles, travel, and brand history.

The All-New 3008 Smart HYBE Ride provided to Jeong Il-yeong (Prof.) is an SUV model that won the 'Design of the Year' award at the 'Car of the Year 2026' evaluation organized by the Korea Automotive Journalists Association, which boasts the highest authority in South Korea.

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*This content was translated by AI.