Korean Public Golf Course Association announces golf course promotion and marketing cases, as well as status of walkie-talkie usage... Information exchange including demonstration of autonomous driving AI robot carts

*This content was translated by AI.

The Korean Public Golf Course Association (Chairman Woo Jeong-seok) held the 'July Public Golf Course Professional Management Meeting' on the 21st at Icheon Silk Valley Golf Club in Icheon, Gyeonggi Province, with over 40 attendees including professional managers of public golf courses.

In light of the continued decline in golf course visitors following the end of the pandemic as an endemic disease, the association introduced various promotion and marketing cases implemented at golf courses nationwide to attract customers and improve satisfaction. Major cases included: ▲culture and performance-type marketing; ▲summer heatwave marketing such as providing cold towels, ice cream, and watermelon; and ▲marketing utilizing diverse composite cultural spaces including pet-friendly rounds, late-night running crew access, brunch cafe operations, exhibitions, and forest trail openings. The association comprehensively presented various cases considering the characteristics of each golf course and local environments.

Additionally, the association analyzed and announced major innovation cases from the past three years regarding its annual 'Golf Course Management Innovation Outstanding Employee Award' program for member companies. Outstanding cases in areas such as coexistence with local communities, improvement of customer service, and implementation of ESG management were presented, providing attendees with an opportunity to share diverse ideas.

Furthermore, with the government's frequency policy approaching the 2027 deadline for ending analog walkie-talkie usage, the association surveyed and analyzed the actual status of walkie-talkie use at golf courses and announced the findings. It also shared products and specifications from major suppliers with member companies to assist in their purchasing decisions. According to the survey on walkie-talkie usage at golf courses, when introducing digital walkie-talkies, communication quality (communication range) was identified as the top priority, followed by price, water resistance and durability, battery performance, after-sales service, and maintenance.

In a special lecture, Lee Yang-gwon, director of Yeo-on Eco, attracted attention by introducing bio-solutions for eco-friendly and high-quality course management utilizing starfish liquid fertilizer (star power) as part of strategies to address extreme weather events, climate change, and ESG initiatives.

Next, Lee Bae-hui (CEO) from Irova introduced 'Autonomous Driving AI Robot Cart (Hello Caddy),' a solution applying AI technology to address the reduction in caddie workforce, golf cost reduction, improved customer satisfaction, and increased management efficiency. The presentation drew significant attention as attendees directly experienced the demonstration on-site.

BnBK Kwon Seong-ho (CEO), an advisory committee member of the association, presented a field practice manual and recovery roadmap for early diagnosis of green damage during prolonged rainy seasons and revitalization from the roots, aiding understanding among participants.

Kim Tae-young, permanent vice chairman of the Korean Public Golf Course Association, stated, "As customer demands diversify and the golf industry evolves, the importance of promotion and marketing that highlights each golf course's unique features and strengths is increasing." He added, "The association will continue to serve as a core network by discovering diverse cases, sharing information with member companies, and improving operational efficiency."

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*This content was translated by AI.