*This content was translated by AI.
The Korea Automotive Journalists Association announced on the 23rd that it held a 'Fleo Seminar' together with researchers from Hyundai Motor at Hyundai Motors Studio Goyang on the 21st.
This event, the third seminar organized by the association, was planned to deeply cover SDV (Software-Defined Vehicle) related technologies and development directions that are difficult to understand through new vehicle announcements alone, as the automotive industry recently shifts toward a software-centric model.
Speakers at the seminar included Shin Sun-jin, Lee In-jik, Kim Do-han, and Lee Jong-ho from Hyundai Motor. They presented on 'Fleo Connect', a next-generation vehicle digital platform; 'Gleo AI', a vehicle assistant utilizing generative AI; and strategies to build a vehicle app ecosystem open to external developers, explaining Hyundai Motor's SDV development direction.
During the question-and-answer session following the event, participating journalists and researchers exchanged diverse opinions on OTA (Over-The-Air) software update policies, AI-based voice assistant development, personal data protection measures, building a vehicle app ecosystem, expanding global services, and the concept and competitiveness of SDV platforms. In particular, discussions focused on practical aspects, with explanations exchanged regarding development processes and technical decision-making that are difficult to cover at new vehicle announcement events.
The seminar was open not only to association members but also to journalists covering the automotive industry, thereby broadening the base of automotive journalism. The association plans to continue organizing technical seminars and educational programs to enhance journalists' expertise in line with changes in the automotive industry.
Association President Lee Da-il stated, "Often, the process where automotive developers have pondered and researched for a long time is not sufficiently reflected in articles." He added, "This seminar was not merely an opportunity to learn about new features, but a time to directly hear from developers how they completed technologies after much deliberation and to understand them." He further expressed his hope that the event would serve as an opportunity for journalists to grasp the intent behind the technology and write more in-depth articles.
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*This content was translated by AI.
