Commemorating the 85th Anniversary of the Jeep Brand, Special Promotion for Authentic Off-Roaders Launches

*This content was translated by AI.

Stellantis Korea's authentic SUV brand, Jeep, is launching a special promotion throughout August centered on its flagship off-roader, the 'Wrangler', to mark the brand's 85th anniversary. Since starting with the military vehicle 'Willys MB' in 1941, Jeep has evolved based on its superior four-wheel-drive (4x4) performance and mobility, reaching its 85th anniversary this year. This promotion is a sales strategy designed to expand Jeep's brand heritage, which has been maintained for 85 years, coinciding with August when summer vacations and outdoor activities officially begin.

The 'Wrangler', an off-road model of the brand, provides a cash support benefit of 7 million won to all customers purchasing any trim level, regardless of the specific trim. In addition, all trims except the two-door models will be equipped with an additional power-operated side step to enhance convenience for getting on and off in daily life. As a result, customers can own a new Wrangler at prices ranging from 68.7 million won to 82.9 million won, depending on the selected trim and options.

Major LINE-up models 'Gladiator' and 'Grand Cherokee L' also have purchase benefits tailored to each vehicle's characteristics. Customers purchasing the Gladiator, Korea's only open-air pickup truck, can choose between either '2 million won cash support plus power-operated side step provision' or '2.5 million won cash support'. When purchasing the Grand Cherokee L, a premium flagship three-row SUV, a purchase benefit worth approximately 4.77 million won is applied.

Stellantis Korea Bang Sil (CEO) stated that what Jeep has upheld for 85 years is not merely a product but a way of life facing freedom and adventure, and expressed hope that this 85th anniversary promotion will turn the hesitation of customers who have long admired Jeep into excitement, serving as an opportunity to begin new adventures.

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*This content was translated by AI.