Jung Kwan Jang, Collaboration on "2026 National Museum of Korea Costume Play"

*This content was translated by AI.

Jung Kwan Jang has partnered with the "2026 National Museum of Korea Costume Play" to launch a K-heritage marketing campaign promoting Korean traditional health tea culture.

"National Museum of Korea Costume Play" is a participatory cultural event where participants reenact figures and artifacts from the museum's collection through costumes, offering a unique way to experience cultural heritage. Participants' meticulously researched and creatively original costumes have drawn widespread attention each year, establishing the event as a cultural festival enjoyed by people of all ages.

Through this collaboration, Jung Kwan Jang will provide visitors with an opportunity to directly experience traditional health teas inspired by the health wisdom of the Joseon royal court. The partnership is also significant as it brings together "Costume Play," which reinterprets cultural heritage through modern content, and "Gungjeongbicha," which adapts 500-year-old royal health tea traditions to today's lifestyle.

A tasting event for the new summer products of Gungjeongbicha will also be held. At the finals on September 5 at the National Chuncheon Museum and the grand finals on September 19 at the National Museum of Korea, this year's newly released "Gungjeongbicha Jinsengcheongyul" and "Gungjeongbicha Jinsengomak" will be showcased. Both products are liquid-type health teas that can be easily mixed with cold water. Attendees at the event will receive one packet of the product and one bottle of bottled water to enjoy Gungjeongbicha refreshingly on-site.

A Jung Kwan Jang representative, speaking via telephone to this newspaper, said, "The 'National Museum of Korea Costume Play,' which reinterprets and enjoys our cultural heritage in a modern way, and 'Gungjeongbicha,' which adapts the health wisdom of the Joseon royal court into today's tea culture, share a common ground in experiencing the value of tradition anew through contemporary methods."

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*This content was translated by AI.