NS Home Shopping expands nationwide sales channels for Geochang's local specialties in partnership with Homeplus Express

*This content was translated by AI.

NS Home Shopping announced on the 24th that it signed a memorandum of understanding with Homeplus Express and Geochang County on the 21st to activate the distribution of high-quality agricultural and specialty products in the Deogyusan region and expand sales channels nationwide.

At the signing ceremony held at Geochang County Office on the 21st, officials including Jo Hang-mok (CEO), who serves as CEO of NS Home Shopping and Homeplus Express, and Geochang County Mayor Lee Hong-gi attended.

This agreement aims to enhance the competitiveness of local agriculture by ensuring stable supply of high-quality agricultural and specialty products from Geochang-gun, including the Deogyusan region, and expanding nationwide distribution networks.

It was established to build a sustainable co-growth system between the company and distribution enterprises.

According to NS Home Shopping, NS Home Shopping and Homeplus Express will cooperate to activate sales of Gacheong-gun's excellent local agricultural specialties and establish a stable trading relationship. Gacheong-gun is promoting the development of producer organizations and administrative support to revitalize the distribution of local agricultural products, while building a supply system that meets product standards to support entry into Homeplus Express and expand promotions.

In addition, joint marketing efforts will be launched to raise the profile of Geochang County's agricultural and specialty products and expand consumer touchpoints. To ensure smooth implementation of the agreement, a working-level consultation body will be established as needed, and concrete cooperation measures for product development and distribution expansion will continue to be discussed.

NS Home Shopping plans to further expand the distribution channels for Geochang County's local specialty products by linking its product discovery, commercialization, and sales capabilities with Homeplus Express's nationwide offline store network through this agreement. Through this initiative, the company aims to provide local farmers with stable sales channels and opportunities to increase their income, while also creating a more convenient environment for consumers to purchase high-quality regional agricultural products.

NS Home Shopping Director Jo Hang-mok (CEO) said, "The significance of this agreement lies in NS Home Shopping's effort to connect the outstanding agricultural and specialty products of Geoje, which have been introduced over a long period, to Homeplus Express's offline LINE distribution network, thereby expanding consumer touchpoints." He added, "Based on the strengths of each institutional investor, we will actively discover high-quality agricultural and specialty products, secure stable sales channels, and create mutually beneficial results that allow local farmers and consumers to experience together."

Meanwhile, NS Home Shopping is expanding its broadcasting and online-centric distribution capabilities to offline channels based on the local store network of Homeplus Express. The company plans to continuously strengthen business synergies by linking online and offline distribution channels, such as by broadening sales routes for regional specialty agricultural products and goods from SME (small and medium-sized enterprise) partner companies.

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*This content was translated by AI.