Benson Joins Ourhome to Expand Franchise Business

*This content was translated by AI.View Original

Premium ice cream brand Benson has decided to partner with Ourhome, which operates a nationwide cold chain network, to enter the franchise business and significantly expand its store footprint.

Benson’s operator, Veruscoop Creamery, announced on the 26th that it recently completed the franchise registration process with the Fair Trade Commission and plans to begin recruiting franchisees in major commercial districts of the Seoul metropolitan area starting in the first half of 2027 (January–June).

This move into franchising is significant as Benson, which has gained recognition for its taste and quality through various improvements since its launch last year, embarks on a full-scale brand expansion.

Benson, which made its debut in May of last year, has rapidly expanded its store network, opening 19 new locations this year alone, marking one year since its launch.

In particular, the partnership with Ourhome is noteworthy as an example of collaboration and synergy among life-related affiliates within the group following the establishment of holding company HanwhaM&S.

The entry into the franchise business is also a response to continuous interest from the market. Since this year, when it began full-scale store expansion, inquiries from entrepreneurs wishing to open stores not only in the Seoul metropolitan area but also in regional areas have been pouring in one after another.

With its formal integration as a division of Ourhome alongside the franchise rollout, Benson is expected to accelerate efforts to strengthen product competitiveness and expand consumer touchpoints.

An Ourhome official, speaking by phone with this outlet, said, "Joining forces with Ourhome, which has established a flawless cold chain, can be seen as a strategic gamble toward Benson’s quantum leap."

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*This content was translated by AI.View Original