"Sold out in 20 days": HiteJinro announces "emergency additional production" amid high demand for Terra Sparkling

*This content was translated by AI.

HiteJinro announced on the 24th that 1.5 million cans of "Terra Sparkling," a fruit sparkling wine released to coincide with the summer season, have been completely sold out within 20 days of launch (based on factory shipment).

Launched on the 4th, Terra Sparkling is a product inspired by Terra's powerful real carbonation, featuring a Spanish white wine base enhanced with the freshness of fruit juice. It comes in three flavors: tomato (4.6% alcohol), lemon (7%), and watermelon (4.6%).

According to HiteJinro, immediately after launch, positive tasting reviews spread among consumers on social media, with over 430 pieces of content uploaded and exposure exceeding 15 million views, leading to a viral marketing effect that resulted in high demand.

Additionally, the search volume for Terra Sparkling ranked first on dedicated applications used by convenience store customers to check product inventory, verifying actual consumer purchase demand.

At the same time, some major supermarkets recorded sales figures three times higher than other domestic RTD products during the same period (cumulative total for August 1st–2nd week), confirming its popularity. Among the three varieties, "Terra Sparkling Tomato" had the fastest inventory depletion rate. Currently, all originally planned limited quantities have been sold out, and inquiries about restocking due to high demand continue at some convenience stores and major supermarkets.

HiteJinro has decided on emergency additional production with a swift response immediately after full shipment and plans to supply the increased volume sequentially.

A marketing official from HiteJinro stated, "Terra Sparkling was prepared targeting the summer season, but its powerful carbonation and fruit juice flavors that highlight the individuality of each fruit hit consumer preferences, leading to a faster sell-out than expected." The official added, "We are preparing additional volume quickly so that more consumers can enjoy it, and we will continue to strive to provide new products and experiences for consumers to enjoy centered around Terra's powerful carbonation in the future."

Meanwhile, "Terra" continues to expand its "Terra Universe," adding the fruit sparkling wine "Terra Sparkling" after "Terra Light," which allows for a light, calorie-free enjoyment centered on 100% real carbonation; "Terra Zero," a completely non-alcoholic option; and "Terra Slushie Live," offering extreme coolness at minus 7 degrees.

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*This content was translated by AI.