*This content was translated by AI.
On the 25th (local time), Mitsubishi Motors unveiled its mid-term business plan titled "Momentum 2030," targeting the North American market. The core of this plan is to re-enter the North American market with a focus on trucks.
The key point of this announcement is that Mitsubishi will re-enter the North American pickup truck market through strategic collaboration with Nissan. This restructuring plan focuses on building a sustainable business foundation alongside a robust sales network of approximately 300 locations in the U.S., based on four core pillars: accelerating electrification, innovating and expanding the product lineup, modernizing sales models, and strengthening the sales network.
Currently confirmed North American-exclusive models include Outlander Sport, Eclipse Cross, Outlander, and Outlander PHEV. On top of these, Mitsubishi aims to build an even stronger sales foundation. The product strategy is also concrete. Mitsubishi will launch a new battery electric vehicle (BEV) SUV called "Eclipse Sportback" in the North American market in autumn 2026. Following that, in the first quarter of 2027, it will additionally introduce a new derivative model of the "Outlander," emphasizing authentic off-road sensibility and rugged driving performance. With this, Mitsubishi's product lineup in North America will expand significantly from the existing four-model structure to a total of six models by 2027.
Not stopping there, Mitsubishi will re-enter the North American pickup truck segment based on its collaboration with Nissan, in addition to expanding its model lineup. The goal is to actively incorporate adventure-oriented and off-road-specialized vehicles into its portfolio to enhance brand awareness and market presence in the United States.
Meanwhile, this announcement also prominently featured news of the revival of the legendary off-roader "Pajero" (overseas name: Montero), centered on the Japanese market. The Pajero is a familiar vehicle in Korea as well, having been introduced there by Hyundai Motor under the name Galloper. The revival of the Pajero, the most iconic legacy of this brand, is expected to become a key catalyst for elevating Mitsubishi's status in the global market. In this manner, Mitsubishi is officially gearing up for a new leap in the global automotive market, including North America, through an aggressive new vehicle strategy that combines electrification transition and off-road identity.
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*This content was translated by AI.
