*This content was translated by AI.
It is reported that Ford plans to unveil a new derivative pickup truck model leveraging the body platform and architecture of its flagship off-road SUV, the Bronco, in global markets as early as around 2030.
According to reports from North American automotive trade media, the vehicle under development by Ford is a mid-size off-road pickup truck poised for fierce competition with existing popular models such as the Jeep Gladiator in the North American off-road market, hinting that it will be the pickup version of the Bronco.
The Michigan Assembly Plant located in Wayne, Michigan, USA, is being strongly considered as the production base. This facility currently serves as a core manufacturing site dedicated exclusively to producing the Bronco SUV and is expected to establish a full-scale Yangsan system for the new pickup truck after adjusting production lines and optimizing processes. Industry observers are closely monitoring potential changes in detailed production strategies, including possible adjustments to the production schedule of the mid-size pickup truck Ranger, previously manufactured at the same plant, or its relocation as a successor manufacturing base.
The launch timeline will be closely aligned with Ford's medium-to-long-term electrification roadmap and product portfolio restructuring plan. Following the market stabilization of the Bronco HYBE Ride version, which is likely to be introduced as a 2028 model, the new pickup is expected to debut sequentially around 2030.
While Ford has deferred providing specific official confirmation regarding future vehicle launch plans, it stated that the company is concentrating all its resources on completing a large-scale renewal strategy to refresh more than 80% of its entire product lineup in the North American market by 2029. Detailed technical specifications for the new Bronco pickup, including powertrain configuration, cargo bed capacity and dimensions, and pricing policies for each trim level, will be gradually disclosed through official Yangsan and premiere events in the future.
Meanwhile, Ford Korea has shifted from its previous importer system to a sales company structure under FL Auto Korea this year, taking charge of sales and services across South Korea. FL Auto Korea holds ownership of Sunin Automobile, the official dealer that has managed Ford's Korean business since 1995. Additionally, Sunin Automobile is a subsidiary of Dongbang Yuhwa Group, founded by Chairman Jang Hong-seon (85 years old).
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*This content was translated by AI.
