Lexus Korea Successfully Hosts '2026 Lexus Brand Day' at Gocheok Sky Dome

*This content was translated by AI.

Lexus Korea announced on the 28th that it successfully concluded the '2026 Lexus Brand Day' event during a professional baseball game between Kiwoom Heroes and Samsung Lions held at Seoul Gocheok Sky Dome on August 27.

This event was part of the sports-related activities under 'Lexus Amazing Members,' a premium lifestyle program for Lexus customers. First launched in 2024, 'Lexus Amazing Members' offers differentiated benefits tailored to a luxury lifestyle across various fields including art, fashion, travel, luxury sports, and driving.

Thirty Lexus customers who applied through the official mobile app 'Lexus Lounge' participated in this event. Participants received official merchandise and Kiwoom Heroes catering boxes. The event began with a ceremonial first pitch and hit by selected Lexus customers based on pre-submitted stories, followed by watching the game from table seats. After the game concluded, participants entered the field directly to experience stepping on bases alongside Kiwoom Heroes players and sharing Haifa Eve.

Additionally, Lexus Korea operated individual promotional booths for general spectators visiting the stadium and enhanced the atmosphere through SNS check-in and quiz events during innings. Lexus Korea has continued hosting Brand Days at Gocheok Sky Dome since 2024, and starting in 2025, it is permanently operating a Lexus Sky Lounge reservation service via the 'Lexus Lounge' app for all Kiwoom Heroes home games.

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*This content was translated by AI.