Coupang Launches Industry-First Free Warranty Furniture Insurance Product

*This content was translated by AI.

On the 7th, Coupang announced that it has expanded its 'Coupang Ansim Care' insurance service to include the furniture category and introduced industry-first free warranty and damage insurance for furniture.

According to Coupang, the 'Coupang Ansim Care' insurance service has been operated primarily focusing on home appliances and electronic products. Through this category expansion, the company will comprehensively expand its service area to proactively resolve customers' concerns regarding damage or quality issues after purchasing furniture and to provide a more trustworthy shopping environment.

The furniture Ansim Care insurance introduced last July covers repair costs for furniture purchased from Coupang that is damaged due to external impact or breaks down after the manufacturer's basic warranty period has expired. The coverage period applies for up to three years based on the delivery completion date, including the manufacturer's basic warranty period.

The scope of compensation was also broadly configured to carefully reflect real-life concerns. In the event of accidents caused by external impact, such as damage to bed or sofa frames and legs, repair costs are supported up to two times. If functional defects occur, such as in wardrobe hinges or dresser rails, repair costs are covered without a limit on the number of claims within the total compensation limit, even after the manufacturer's warranty expires.

Customers can freely choose a compensation limit ranging from 100,000 won to 5 million won according to their own situations and needs. Regardless of the type of furniture, insurance premiums are set at approximately 45,000 won for a two-year subscription and 60,000 won for a three-year subscription based on a 1 million won limit, allowing for rational use.

The insurance claim procedure has also been simplified. Customers who have completed repairs can easily file claims through the Lotte Insurance app, while actual repair work is safely carried out by service centers officially designated by the manufacturer or its partners.

Coupang is currently operating this insurance focusing on major brands that provide post-sales repair services, including Ilum, Casamia, Hanssem, Descer, and Cidiz, and plans to steadily expand the applicable brands in the future. Through this, Coupang aims to complete a higher-level shopping experience by combining it with its differentiated delivery and installation service, 'Rocket Installation.'

A Coupang representative stated, "The introduction of this furniture insurance is part of efforts to further enhance customer experience, and we plan to actively expand Coupang's unique benefits and services in the future."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.