HiteJinro Conducts Jeju Coastal Cleanup in Commemoration of International Coastal Cleanup Day

*This content was translated by AI.

HiteJinro announced on the 10th that it carried out a third-quarter environmental cleanup activity at Jukmeoreo Coast in Jeju ahead of the 26th International Coastal Cleanup Day (September 19).

HiteJinro visited Jukmeoreo Coast to collect trash generated during last summer's peak season and create a clean coastal environment.

The cleanup activity was carried out on the 9th by a total of 30 participants, including employees from HiteJinro's Jeju branch, officials from Jeju Ara Comprehensive Social Welfare Center, and representatives from Korea Polytechnic University's Jeju Campus. For one hour and 30 minutes, participants collected scattered coastal trash around Jukmeoreo Coast, contributing to the creation of a clean coastal environment and the preservation of marine ecosystems.

Notably, this activity gained additional significance as students from Korea Polytechnic University's Jeju Campus participated, making it an environmental protection effort involving future generations. A student who joined the cleanup said, "I have always been interested in volunteer activities, so I applied to participate in HiteJinro's cleanup." He added, "I was often bothered by seeing marine trash, but I am glad to have had the opportunity to participate directly."

A HiteJinro representative stated, "The waters off Jeju are precious natural assets that we all must protect," and added, "Moving forward, we will continue to work hand-in-hand with the local community and youth generations to steadily carry out cleanup activities and contribute to sustainable environmental preservation."

Meanwhile, HiteJinro began its environmental cleanup activity at Seopjoko Beach in Jeju in 2020 and has been conducting quarterly activities at Jukmeoreo Coast since 2023. Starting from 2024, the company has expanded its efforts beyond employee volunteering to include collaborative ESG activities with external partners to address community issues.

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*This content was translated by AI.