*This content was translated by AI.
Harim Pet Food secured the top spot in September's pet product brand reputation rankings, maintaining its leading position.
With Doran Doran and Cats Rang following closely behind, online interest in pet products surged significantly over the past month.
According to the Korea Corporate Reputation Research Institute, an analysis of 1.83275 million pieces of big data across 27 pet product brands from August 10 to September 10 revealed that Harim Pet Food ranked first in brand reputation.
Harim Pet Food's September brand reputation index totaled 351,906. Specifically, it recorded a participation index of 86,504, media index of 36,515, communication index of 27,137, and community index of 201,750.
Notably, the community index accounted for more than half of the total reputation index, bolstering Harim Pet Food's first-place achievement. Although the brand reputation index decreased by 12.99% compared to August's figure of 404,458, it retained the highest ranking with a clear margin over competing brands.
Doran Doran claimed second place with a brand reputation index of 284,626, reflecting a 10.85% decline from the previous month. The gap between Harim Pet Food and Doran Doran in brand reputation index was approximately 67,000.
Following were Cats Rang, Eaglebet, Purumi, Fitpet, ANF, Doctor Dog, My Pet Doctor, About Pet, Bow Wow, Probest, Dograng, Welts, Sparkpet, Natural Lab, Interpet Korea, Pets Moa, Senimed, Canadian Sand, Beddog, Standardpet, Catizen, Etipet, Nutridia, Good Balance, and Mama Show.
This survey revealed a significant increase in overall online interest directed toward pet product brands.
The total big data for September analysis amounted to 1.83275 million entries, up 14.35% from the 1.60565 million recorded in August. Specifically, brand consumption decreased by 1.43%, while brand issues rose slightly by 0.14%. Meanwhile, brand communication and brand dissemination increased substantially by 28.55% and 18.21%, respectively.
While indicators related to consumers directly consuming brands saw a slight decline, those tied to communication and dissemination grew significantly. This indicates heightened activity in discussing and sharing information about brands online.
The pet product market spans diverse categories ranging from basic food items like feed and snacks to health management, hygiene, and daily convenience products. Recently, as the culture of treating pets as family members has taken root, more consumers are considering quality, health, and personal preferences when selecting products. Consequently, the range of related product lines is expanding, and the consumer market continues to grow steadily.
The domestic pet market is also consistently expanding in size. The market scale is estimated at approximately 6 trillion won by 2025. With an increasing number of pet owners and rising expenditures per pet, the market—once centered on feed and snacks—is rapidly broadening into daily necessities, health management, and various service sectors.
Director Koo Chang-hwan stated, "An analysis of the pet product brand category shows a 14.35% increase compared to August's 1.60565 million pieces of big data." He further explained, "Detailed analysis revealed a 1.43% drop in brand consumption, a 0.14% rise in brand issues, a 28.55% surge in brand communication, and an 18.21% increase in brand dissemination."
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*This content was translated by AI.
