'63 Building' Renovation Marks 100 Days with 300,000 Visitors

*This content was translated by AI.

Seoul's landmark '63 Building' welcomed 300,000 visitors within 100 days of its renovation.

Hanwha Life announced on the 10th (Thursday) that the 63rd Building will celebrate its 100-day reopening on the 11th (Friday). In June, it reopened as a new global complex cultural space encompassing culture, art, gastronomy, and lifestyle.

This renovation is notable for reconfiguring the entire 63 Building, including the opening of 'Centre Pompidou Hanwha,' along with updates to the observation deck, gardens, and food, beverage, and lifestyle spaces. The ways visitors explore and enjoy the 63rd Building have become more diverse, extending beyond exhibitions to include views, dining, cafes, and shopping.

Cultural and artistic experiences have also expanded beyond traditional museum settings. Since the 6th, '63 Rudolf Garden' has been showcasing 'Garden Project: Engraved Things,' featuring works by artists Kim Yoon-shin, Shin Mi-kyung, and Oh Myo-cho.

The observation deck, a symbol of the 63rd Building, has also changed. The 60th-floor '63 Sky Picnic' now incorporates media art and interactive content alongside its existing panoramic views of downtown Seoul and the Han River. By utilizing video, sound, and lighting, visitors can enjoy the Seoul landscape in new and unique ways.

Visitor numbers have also increased. Since the renovation, attendance at '63 Sky Picnic' has risen by approximately 20% compared to the same period before the renovation. This reflects positive responses to its transformation from a space solely for viewing the scenery into one offering diverse interactive experiences.

The artist discovery project 'BE ART' is also underway. It introduces works and expands connections between visitors and artists, further enhancing the building's role as a cultural and artistic space.

In a phone interview with this newspaper, a Hanwha Life representative stated, "This renovation goes beyond simply redecorating spaces; it holds significance in redefining the value of time spent and experiences gained at the 63rd Building."

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*This content was translated by AI.