Coupang to Expand Online Sales Channels for Local Excellent Companies in Jeju Island with "1:1 Product Review and Consulting"

*This content was translated by AI.

Coupang announced on the 22nd that it has partnered with Jeju Special Self-Governing Province and local economic organizations to support online sales channel expansion and growth for Jeju SMEs (small and medium-sized enterprises) and small business owners.

On the 21st, Coupang participated in the "2026 Jeju K-Local Star Meet" event held at Jeju Halla Convention Center, conducting consultations and product reviews for local SMEs and small business owners.

The event was jointly hosted by seven economic organizations: Jeju Sixth Industry Association, Jeju Bio-industry Association, Jeju Cosmetics Industry Association, Jejustartup Association, Venture Company Association Jeju Branch, Korea Trade Association Jeju Business Council, and Jeju Mawim. Coupang and Jeju Special Self-Governing Province served as sponsors.

Forty-seven companies from various sectors including cosmetics, daily necessities, and tourism products participated in the product review event, showcasing processed foods made using Jeju specialty products such as tangerines, black pork, seafood, and aloe vera.

Coupang deployed six brand managers (BMs) on-site for categories including fresh fruits, food and beverages, processed foods, beauty products, and exports. Each participating company received 1:1 consultations and product reviews. The team evaluated product composition, price competitiveness, and suitability for online sales, providing customized consulting to support store entry and sales expansion. Follow-up consultations and entry support will continue based on the consultation results.

Jeju Samda Aloe Farming Cooperative Yang Im-sun (CEO), which participated in the event, stated, "We have been developing and selling health foods using aloe grown directly in Jeju, but we have always struggled to reach more consumers." They added, "The product review session helped us assess our product competitiveness and receive concrete advice on expanding online sales channels, which was greatly beneficial."

A lecture program was also held to strengthen the online sales capabilities of local SMEs and small business owners. Through the lectures, practical information and know-how were shared on topics including export trends to Taiwan, product planning, and sales channel expansion. Companies that did not participate in the product review were also invited to join the lectures and Q&A sessions, thereby expanding the scope of support.

The event was attended by over 200 people, including Jang Young-cheol, former Executive Director of Coupang's Social Contribution Division; Kim Kyung-eun, Chairperson of the Product Review Preparation Committee; and representatives from Jeju local economic organizations and companies. Notably, Park Cheon-soo, Deputy Governor of Jeju Special Self-Governing Province; Kim Ki-hwan, Member of Jeju Island Council for Future Development; and Kang Jung-beom, Member of Jeju Island Assembly, visited company booths to encourage local SMEs and small business owners. National Assembly member Moon Dae-rim sent a video message, while National Assembly member Kim Sung-beom sent a congratulatory letter to celebrate the event.

Park Cheon-soo, Deputy Governor of Jeju Special Self-Governing Province, said, "For local companies to explore new markets and grow, collaboration between local governments, private enterprises, and regional economic organizations is crucial." He added, "Through this product review session, we will continue to provide various forms of cooperation and support to help competitive Jeju companies expand into broader markets."

A representative from Coupang's Social Contribution Division stated, "The significance of this event lies in the joint effort of local governments, regional economic organizations, and businesses to support the growth of local companies." They further said, "Moving forward, we will continue to provide practical assistance for sales channel expansion and growth for SMEs and small business owners based on public-private cooperation."

Meanwhile, Coupang plans to expand its product review program nationwide, starting with this Jeju event, to support online sales channel expansion for local SMEs and small business owners. In addition, the company is operating online sales education and consulting programs such as "Coupang Digital Jump-Up Academy" to strengthen the digital capabilities of local companies and support their sustained growth.

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*This content was translated by AI.