Binggrae to Participate in 'K-EXPO Mexico'... "To Accelerate Entry into South American Market"

*This content was translated by AI.

Binggrae announced on the 22nd that it will participate in '2026 K-EXPO Mexico'.

Binggrae will operate a promotional booth at '2026 K-EXPO Mexico', which will be held from the 24th to the 27th at the WTC International Exhibition and Convention Center in Mexico City.

K-EXPO is an event organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA) to support the joint export of K-content and related consumer goods companies. This year marks the first time K-EXPO is being held in Mexico, with approximately 100 domestic companies participating.

At this event, Binggrae will showcase export products such as 'Banana Flavored Milk' and 'Melona' to local Mexican consumers. Additionally, the company plans to provide visitors with opportunities to experience the Binggrae brand through a variety of programs.

Meanwhile, in May, Binggrae participated in the Mexico International Food Exhibition 'Expo Antad 2026', expanding its exports to Central and South America by establishing business partnerships with local partners in Mexico.

A Binggrae official stated, "Through participation in this 'K-EXPO', we plan to further enhance brand awareness in Mexico," adding, "We will use Mexico as a strategic base to accelerate our entry into the South American market."

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*This content was translated by AI.