Samsung Electronics, marking the second anniversary of its AI subscription launch, unveils comprehensive service overhaul… officially enters the B2B market

*This content was translated by AI.

Samsung Electronics is completely revamping its home appliance subscription service to mark its second anniversary since launch. Alongside launching services targeting newlywed couples and seniors, it will also expand into B2B subscription businesses. The company plans to strengthen a business model that maintains long-term relationships with customers through subscriptions rather than simply selling individual appliances.

At the Samsung AI Subscription 2nd Anniversary Media Briefing held at Samsung Store Cheongdam on the 28th, Im Sung-taek, Senior Vice President and Head of Samsung Electronics Korea, stated, "To mark the second anniversary of our subscription service, we are launching a new B2B Samsung AI Subscription. We will support businesses to operate without burden by minimizing operational costs while maximizing benefits."

The primary targets include facilities requiring stable 24-hour operations such as public rental housing, dormitories, lodging establishments, hospitals, and nursing care centers. Corporate customers often face high initial cost burdens when purchasing large quantities of products at once.

Vice President Im noted, "When operating restaurants or offices, initial fixed costs like appliance purchases become a significant burden. We expect that reducing initial investment costs through AI Subscription will increase the probability of business success."

By utilizing the enterprise-customized 'B2B Blue Pass' service, companies can receive product management support tailored to their operational environments from Samsung Electronics services and B2B specialist engineers from Samsung Electronics Logitech.

Services include up to six years of free after-sales service (AS), time-customized intensive care services that manage products according to the enterprise customer's preferred timing or duration, and 48-hour emergency dispatch where engineers visit quickly for stable operations. Through these measures, banks can receive AS after business hours end, and hospitals with continuously running appliances like air conditioners can access emergency services.

Samsung Electronics enhanced its subscription service by introducing a dedicated care service called 'Blue Pass' to the AI Subscription Club last September. This move reportedly led to further improvements in customer satisfaction.

Vice President Im announced, "The Samsung AI Subscription, launched alongside Blue Pass for the first time last year, has received strong customer support and is approaching one trillion won in subscriptions just one year after launch."

Samsung Electronics emphasized that it is not merely focusing on profitability improvement to grow home appliance subscriptions. The company anticipates that appliance subscriptions will establish themselves as a new business model. The unusual holding of a press conference focused on restructuring services rather than products reflects the company's determination to further strengthen this business.

Samsung Electronics is changing its brand from the existing 'AI Subscription Club' to 'Samsung AI Subscription' while adding services for newlyweds and seniors. It has prepared 'Newlywed Pass' and 'Easy Care Pass' in addition to Blue Pass, which enhances convenience throughout the entire process from appliance installation to AS.

The Newlywed Pass is a subscription service specialized for newlywed couples and single-person households who frequently move or purchase large quantities of appliances as wedding gifts. It provides services such as inspection by professional engineers checking appliance functionality after moves and time-customized cleaning services for dual-income couples.

The 'Easy Care Pass' assists senior customers in easily utilizing the convenient features of Samsung AI home appliances. Easy Care Pass customers receive an ' Care Call' service where counselors regularly call to guide them on replacing consumables and using products.

To commemorate the second anniversary of its subscription service launch, Samsung Electronics is conducting a promotion offering up to 20% subscription discounts at all online and offline LINE stores until the end of next month.

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*This content was translated by AI.