Samsung Electronics Opens Showroom in Löhne, Germany, Heart of Kitchen Furniture Industry…Targeting European Market

*This content was translated by AI.

Samsung Electronics is opening a permanent showroom in Germany to expand its business-to-business (B2B) connections with local kitchen furniture companies. The strategy aims to accelerate its penetration into the European built-in appliance market by securing a base that allows for continuous product exhibitions, consultations, and training, going beyond participation in annual trade shows.

Samsung Electronics announced on the 22nd that it has opened a permanent showroom for built-in home appliances covering approximately 480 square meters (145 pyeong) on the first floor of 'Kitchen Center Löhne (KCL)' in the Löhne region of Germany. Germany is a key market for European built-in appliances, and Löhne is an area densely populated with major German kitchen furniture companies. The 'KM Kitchens' exhibition, Europe's representative B2B event for kitchen furniture and home appliances, is also held annually here. This event, which attracts around 300 brands and 25,000 industry professionals, will take place from the 19th to the 25th of this month.

Samsung Electronics has participated in Kitchens since 2018, showcasing premium built-in appliances. This year, it also opened a permanent showroom aligned with the event schedule. The plan is to utilize the showroom not only for product exhibitions but also as a space for business consultations with local kitchen furniture companies and training for partners.

The exhibition space is centered around a 'Smart Kitchen' that combines artificial intelligence (AI) and SmartThings. It goes beyond simply demonstrating individual product functions, allowing visitors to directly experience how multiple appliances are interconnected through SmartThings.

Key exhibited products include the 'BESPOKE AI 1-Door Refrigerator' with an expanded internal space, built-in top-freezer refrigerators, and the 'BESPOKE AI Dishwasher,' which analyzes dish soiling levels to automatically adjust rinsing cycles and washing temperatures.

Also on display is the 'Integrated Hood Induction Cooktop,' which embeds a hood at the center of the induction unit to reduce the need for separate hood installation space, and the 'BESPOKE AI Oven,' which uses an internal camera to recognize ingredients and propose customized cooking methods.

Lee Sang-ik, Executive Vice President of Samsung Electronics' Home Appliance (DA) Business Division, stated, "The opening of the German showroom is a significant milestone for expanding our built-in appliance business in Europe. Through this showroom, where local partners can directly experience Samsung's built-in products and connected experiences, we will expand collaboration and strengthen our position as a premium brand in the European market."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.