From 'Jikmeok' to 'Daebak': Orion strengthens global Hangul marketing with 'K-snacks wearing Hangul'

*This content was translated by AI.

On the 29th, Orion announced that it is strengthening its "Hangul marketing" strategy by directly displaying Hangul on the packaging of products sold in global markets such as China, Vietnam, Russia, and India.

According to Orion, with growing global interest in Korean culture, Hangul has also gained attention as an attractive script. The company's strategy is to naturally incorporate Hangul into its products to broaden engagement with foreign consumers.

Last month, Orion changed the name of its four-layer snack "Masita" in Vietnam to "Kobukchip," aligning it with the domestic market. For "Bungo," which is sold in the United States and other regions, the company added the Hangul notation "Chambungeobang" alongside the English name, reflecting requests from local buyers who desired a Hangul design. Foreign consumers have actually responded positively, stating that they are drawn to the products because of the Hangul and that they resemble authentic K-food.

The packaging also features unique Hangul expressions that are well-known among foreigners through social media. The word "Jikmeok" (eating with chopsticks) is included on the packaging of Tayo (O! Gamja) in Vietnam, while "Daebak" (great success) appears on products such as Osta (Pocachip), which holds a 100% market share for raw potato snacks locally.

In addition to this, Orion is selling products that use Hangul instead of local languages for flavor descriptions. Notable examples include "Corn Soup" for Langligelang (Kobukchip) in China, "Tteokbokki" for Tayo in Vietnam, and "Spicy" for Case Snack in India.

An Orion official stated, "In line with the global K-wave trend, we are naturally incorporating our culture, including Hangul and uniquely Korean flavors, into our products. We plan to continue expanding marketing efforts that capture the hearts of foreign consumers."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.