Nongshim to Operate Shin Ramyun Booth at '2026 K-EXPO MEXICO'

*This content was translated by AI.

Nongshim introduced Korea's spicy flavor to Mexico.

From September 24 to 27 (local time), Nongshim participated in the '2026 K-EXPO MEXICO' (hereinafter referred to as 'Mexico K-Expo') held at the World Trade Center International Exhibition and Convention Center in Mexico City for four days, promoting Korea's spicy flavor.

The 'Mexico K-Expo' is a comprehensive Hallyu expo organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA), featuring B2C exhibitions and performances as well as B2B export consultation sessions.

Nongshim was the only domestic instant noodle company to participate in this event. Following its strengthened push into the Latin American market through Mexico's 'Campo Marte 26' in June, Nongshim has continued to expand its engagement with global consumers by participating in major international events such as Germany's Gamescom and UAE Comic-Con.

At this event, Nongshim operated a Shin Ramyun booth and actively communicated with global consumers. The booth was designed around the main concept of 'Shinverse,' which vividly captured the unique worldview of the Shin Ramyun brand. In particular, considering Mexico's high popularity for K-POP, photo zones featuring aespa (aespa), the brand ambassador, were placed on both sides and throughout the front of the booth to capture visitors' attention.

Nongshim's participation in this expo is significant as it secures an important momentum to solidify its global presence in Mexico, which has emerged as a major export market for K-ramen.

In a phone interview with this newspaper, a Nongshim representative stated, "Moving forward, we will actively communicate with global consumers and aggressively expand distribution channels in key markets worldwide to grow Shin Ramyun into the national representative brand of K-food."

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*This content was translated by AI.