Maeil Dairies operates 'Maeil Dopamine Charging Station' at university festivals

*This content was translated by AI.

Maeil Dairies has launched the 'Maeil Dopamine Charging Station' during the fall university festival season, aiming to strengthen communication with Generation Z.

The 'Maeil Dopamine Charging Station' is an experiential space designed with the concept of gifting healthy and enjoyable stimulation to the daily lives of college students who are exhausted from academics and job preparation.

Maeil Dairies directly visited major university festival sites in Seoul, creating opportunities for Generation Z customers to enjoyably experience the company's various brands and products. The booth event, which made its debut at the Yonsei University Shinchon Campus festival on September 22, concluded successfully amid explosive enthusiasm from students. It is scheduled to continue that momentum once again over two days, from October 1 to 2, at the Hanyang University Seoul Campus festival site.

In particular, visitors who complete membership registration on Maeil Dairies' official online mall can also participate in a photo zone event where they can leave special memories through a 'capsule drawing' activity.

Additionally, this event offers Maeil Dairies' representative products and nutritional snacks, which consider both the trendy tastes and health of college consumers, as prizes.

A Maeil Dairies official, in a phone interview with this outlet, stated, "We planned this 'Maeil Dopamine Charging Station' experiential pop-up booth to recharge university students with vitality and healthy energy in line with the festival period."

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*This content was translated by AI.