Nongshim to Participate in World’s Largest Food Exhibition, ‘SIAL Paris 2026’

*This content was translated by AI.

“Enjoy Shin Ramyun in the City of Gastronomy, Paris!”

Nongshim will participate in the world-renowned food exhibition ‘SIAL Paris 2026,’ held in Paris, France, to promote the global brand image of Shin Ramyun. The company plans to engage in public diplomacy by spreading Korea’s spicy flavors and promoting the competitiveness of K-food at an event expected to draw not only local Parisians but also approximately 280,000 global food industry professionals and consumers.

At this exhibition, Nongshim will operate a Shin Ramyun booth themed around the product’s global slogan, ‘Spicy Happiness In Noodles.’ Notably, for the first time in the history of the fair, the company will simultaneously operate Shin Ramyun cooking booths both inside the exhibition hall and in the outdoor plaza where the entrance is located. This means that visitors from around the world attending the fair will encounter Korea’s Shin Ramyun as the very first product they meet.

In addition, Nongshim will run a ‘Shin Ramyun Bunsik (Korean Snacks)’ pop-up for the first time in the area around the Seine River in Paris during the exhibition period. The company aims to allow not only exhibition attendees but also various tourists visiting Paris to taste Shin Ramyun. At the Shin Ramyun Bunsik pop-up, Shin Ramyun will be served using the Han River Noodles cooking method, with plans to showcase the appeal of K-food from the Han River all the way to the Seine.

SIAL Paris is a global food-specialized exhibition that began in 1964 and is held every two years. It serves as a venue where food companies and distribution buyers from around the world gather to promote products, conduct export consultations, and experience new trends in the food industry.

A Nongshim official, speaking on the phone with this outlet, said, “At SIAL Paris 2026, we will expand consumer touchpoints not only inside and outside Park Ram (Chairman) but also to the Seine River in Paris, presenting a unique Shin Ramyun experience to food industry professionals and consumers worldwide.”

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*This content was translated by AI.