Kurly and Amorepacific Sign Exclusive Product and Joint Marketing Collaboration Agreement

*This content was translated by AI.

Retail tech company Kurly has launched a collaboration with Amorepacific, a leading domestic beauty brand group, focusing on exclusive product planning and joint marketing.

On the 30th, Kurly announced that it signed a Joint Business Plan (JBP) agreement with Amorepacific for strategic partnership on the 29th. Attending the signing ceremony were key representatives from both companies, including Kim Mi-ri, Head of Beauty Division at Kurly; Lee Gi-heup, Head of Beauty Product Group at Kurly; Kim Gyeong-yeon, Vice President (Head of E-commerce Unit) at Amorepacific; and Lee Hyeon-gi, Team Leader of E-commerce Sales Team 4 at Amorepacific.

Under this agreement, the two companies plan to jointly develop "Kurly Only" exclusive products tailored specifically for Beauty Kurly customers. Beauty Kurly merchandise planners (MDs) will participate from the initial stages of product planning. The strategy is to leverage Kurly's accumulated expertise in product planning combined with Amorepacific's technological capabilities to introduce differentiated beauty products.

Additionally, the two companies plan to pursue collaboration from multiple angles, including planning joint marketing promotions to maximize customer benefits and cultivating new categories.

Currently, Beauty Kurly hosts Amorepacific's representative brands "Sulwhasoo" and "Hera," as well as derma brands "Aestura" and "Illiyoon," which have received high acclaim from customers. The two companies expect to further strengthen synergy with existing listed brands through this business agreement.

Kim Mi-ri, Head of Beauty Division at Kurly, stated, "Through this collaboration with Amorepacific, we will be able to provide Beauty Kurly customers with even more special and differentiated products and benefits." She added, "We plan to further solidify our competitiveness in the beauty market by combining the core strengths of both companies."

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*This content was translated by AI.