Buick Electra E7 with a "Chinese-style premium" touch, featuring the SAIC-GM emblem for the first time

*This content was translated by AI.

Buick, the global premium brand of General Motors (GM), officially announced its entry into the Korean market on the 30th at a media showcase held at the Dongdaemun Design Plaza in Seoul. The company unveiled its first model, the plug-in hybrid electric vehicle (PHEV) SUV "Electra E7," and stated that pre-orders would open simultaneously with the reveal.

The Buick Electra E7 examined on site exemplified the typical profile of eco-friendly vehicles recently flooding out of China. It featured a streamlined body design, with sharp headlamps and daytime running lights (DRL) adorning the front. The rear lamps were dazzlingly luxurious, filled to the brim with LED lights within clear lenses. The vehicle is equipped with a 1.5L gasoline engine and lithium iron phosphate (LFP) batteries supplied by China's Zenergy and REPT Battero.

The first impression of the interior was one of great opulence. The roof is covered in glass, and the doors are opened via flip-cover door catches from the outside and buttons from the inside. A large LCD panel is also lavishly filled with various applications. Overall, while the doors are thin, the seats are very thick and plush. The GM emblems found throughout the body differ from those previously seen. This is because it is the new emblem adopted by Shanghai GM (SAIC-GM) in September 2021 to symbolize the transition into an era of electrification, intelligence, and connectivity for automobiles. It is the first time this emblem has been introduced on a vehicle sold by GM Korea.

The windows also prominently display Chinese certification marks instead of the Korean KS certification mark. These even include Shanghai Auto Glass certification text. Additionally, European (E4) and U.S. Federal Motor Vehicle Safety Standards (DOT1096 AS2) markings are present, drawing attention. For reference, there is no legal issue with driving on domestic roads or registering the vehicle in Korea even if a separate domestic KS mark is not attached.

Meanwhile, the Electra E7 combines a 1.5L naturally aspirated engine with a 165kW drive motor, providing a maximum EV mode range of 126km and a combined driving distance of over 1,000km. It can be charged from 30% to 80% in approximately 20 minutes using DC fast charging. The vehicle dimensions are 4,850mm in length, 1,910mm in width, 1,675mm in height, and 2,850mm in wheelbase. It is equipped with convenience features such as Queen Bed Mode, Zero-Gravity Seats, and Vehicle-to-Load (V2L). Prices range from the 43rd million won tier to the 54th million won tier across four trims. Pre-reservations begin on the 30th, and pop-up stores will be operated in four regions nationwide starting October 2.

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*This content was translated by AI.