Two masters with 75 years of tradition, riding a bike? Honda x Onitsuka Tiger’s shocking collaboration

*This content was translated by AI.

Honda will begin a collaboration with Japanese fashion brand Onitsuka Tiger that combines motorcycles and fashion, transcending industrial boundaries. The two companies are moving forward with this partnership based on their shared values of pursuing high levels of completion in advanced technology and manufacturing, as well as continuously embarking on new challenges.

The two companies made the world’s first unveiling of the motorcycle concept model, the “Onitsuka Tiger Honda Mid Sports Concept,” at the Onitsuka Tiger show during the “Milan Fashion Week 2027 S/S Collection” held in Milan, Italy, on September 23. The model was built based on a mid-size sports motorcycle and features the “Tiger Yellow” color that represents Onitsuka Tiger as its base, with bold black stripes added to both sides of the body to complete a unique styling. The wheels, composed primarily of black, feature Tiger Yellow accents and the logos of both companies.

To commemorate the collaboration with Honda, Onitsuka Tiger also unveiled shoes and apparel featuring the wing mark that symbolizes Honda motorcycles at Milan Fashion Week. The collection, designed with inspiration from motorcycle culture, showcased Onitsuka Tiger’s collection alongside the concept model, demonstrating the high level of completion in the philosophy and details shared by both companies.

Honda, established in 1948, and Onitsuka Tiger, established in 1949, have each carried on a history of more than 75 years, presenting products to customers worldwide based on their respective unique technologies and manufacturing capabilities. Additionally, Honda has pursued the development of mobility based on the conviction of founder Soichiro Honda, while Onitsuka Tiger has expanded its domain from sports shoes to a fashion brand, building global trust. Through this collaboration, Honda plans to create new appeal based on synergy that transcends existing industrial boundaries and to provide more customers worldwide with the opportunity to experience motorcycle culture in a more familiar and accessible way.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.