Ministry of Culture, Sports and Tourism and Korea Tourism Organization: Japanese Prime Minister Also Adored the 'Hahoe Seonyu Julbunori' — Travel Popularity Among Japanese Tourists Rises

*This content was translated by AI.

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization (hereinafter KTO) unveiled customized fall travel packages for Japanese tourists to disperse visitors who have been concentrated in Seoul to regional areas. As a result, approximately 1,800 tourists are expected to visit South Korea this October. These visitors will primarily tour the 'traditional fireworks' events in Andong, North Gyeongsang Province, and Haman, South Gyeongsang Province.

In Andong, North Gyeongsang Province, a total of five 'Hahoe Seonyu Julbunori' travel packages, planned by the KTO Japan Branch and the Japan Travel Agency Association, will be operated until the end of October. Hahoe Seonyu Julbunori is a traditional fireworks display that garnered significant attention after the Japanese Prime Minister personally watched it during the recent South Korea-Japan summit in May, expressing deep emotion. Approximately 300 Japanese tourists are expected to visit Andong through this travel package. The KTO plans to collaborate with the Gyeongbuk Culture and Tourism Organization to create a dedicated viewing area and provide traditional souvenirs so that Japanese tourists visiting Hahoe Village in Andong, a UNESCO World Heritage site, can fully enjoy the special night views.

On the 15th, the 'Haman Nakhwagori Special Day' will be held at Mujinjeong in Haman County, South Gyeongsang Province. This event, which is entering its third year this year, is expected to attract a record-high number of 1,500 Japanese tourists. Following 500 visitors in 2024 and 1,000 in 2025, the scale of visitor recruitment has expanded significantly each year, firmly establishing the event as a representative fall-themed product among Japan's core fans of South Korea, who have a high repeat visit rate.

In particular, this travel package is structured to include not only visits to the Haman Malsan Tomb Complex and museums, but also opportunities to taste local cuisine such as horse-head soup (so-mori gukbap) and lotus leaf rice (Ji Yeok (CEO) food), thereby injecting practical vitality into the local commercial district. Additionally, ultra-high-end premium packages worth 3.2 million won, which include tours of Jeonju, Daegu, and Busan centered around Nakhwagori, are also being sold, confirming the potential for high value-added development in inbound tourism to South Korea.

Jung Seok-in, Director General of International Tourism at the KTO, stated, "Japan is a mature market with the highest repeat visit rate, with many visitors coming to South Korea four or more times. Therefore, commercializing killer content that leverages unique regional themes is highly effective in attracting tourists." He added, "Going forward, we will continue to discover high value-added products that not only disperse Japanese visitors to regional areas but also increase their length of stay."

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*This content was translated by AI.