KT to expand support for small and medium-sized businesses… Launches AI Interview and Soma AI

*This content was translated by AI.

KT will leverage AI to support small business owners in everything from hiring employees to marketing. The company is expanding 'Sajang-eji,' a platform for small businesses that previously focused on store management and providing business information, into an AX (Artificial Intelligence Transformation) platform that handles actual operational tasks.

On the 2nd, KT announced that it has launched an 'AI Interview' service on its integrated platform for small businesses, Sajang-eji, and will unveil 'Soma AI,' an AI-based marketing service, by the end of November. The AI Interview, released on the 1st, is designed to reduce the time and burden associated with hiring employees for small business owners. Under this system, a business owner sends an online interview link via KakaoTalk to applicants, who then answer questions generated by the AI and submit a self-introduction video.

The AI analyzes the applicant's responses and summarizes key points. Business owners can review self-introductions and answers to specific questions without scheduling separate interview times. The interview questions are also generated by the AI, reducing the preparation burden for small business owners with limited hiring experience.

KT is also applying AI to the marketing domain. KT will introduce 'Small Business Marketing AI' (Soma AI) in November, which analyzes store data and local commercial area information to propose marketing activities.

Soma AI is an AI-based marketing service that analyzes store data and surrounding commercial area information to suggest necessary marketing activities for each store, while also supporting the creation and execution of promotional content as well as performance analysis.

First, KT will recruit a Soma AI experience group from today until the 20th, and operate a three-week experience program for selected small business owners starting on the 26th. Participants will be able to use Soma AI's key features, ranging from marketing suggestions to content creation and performance analysis. Feedback gathered during the experience process is expected to be incorporated into the official service.

Participants who actively use the service and provide valuable suggestions will receive various benefits, including lodging vouchers at five-star hotels.

Previously, on the 1st, KT also launched the 'AI Interview' service on its integrated platform for small businesses, Sajang-eji. The service supports everything from generating questions needed for the hiring process to analyzing applicant responses, aiming to reduce the burden of recruitment tasks for small business owners.

When a business owner sends an online interview link via KakaoTalk to an applicant, the applicant can answer AI-generated questions according to the instructions and submit a self-introduction video.

Based on new services such as AI Interview and Soma AI, KT will expand Sajang-eji's support functions for small business operations. The company plans to develop it into a small business AX platform that supports not only existing store management and business information provision but also actual tasks required for store operations, such as hiring and marketing, using AI.

Son Jeong-yeop, Executive Vice President of the Customer Division at KT, said, "Small business owners must handle a wide range of tasks themselves, from store operations and customer service to employee hiring and marketing, which requires significant time and effort." He added, "We will continue to expand AI-powered services so that Sajang-eji can become a practical business partner that lightens the workload for small business owners."

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*This content was translated by AI.