"Bold Move by the World's No. 1 Eco-Friendly Vehicle Maker"… BYD to Serve as Lead Car for SM's First Marathon

*This content was translated by AI.

BYD Korea will participate as an official vehicle sponsor for "SMTOWN RUN CLUB 26," SM Entertainment's first running festival, scheduled to be held on October 3, 2026, at Wangsan Marina Port in Yeongjong Island, Incheon. The event is designed to combine running with music, allowing participants to enjoy exercise, entertainment, and special performances all in one place.

The lead car for the marathon will be the mid-size plug-in hybrid SUV "Sealion 6 DM-i," which began official customer deliveries at the end of August last year. This vehicle is equipped with BYD's DM-i (Dual Mode-intelligent) technology. It provides quiet and comfortable driving performance comparable to that of an electric vehicle for daily commutes, while utilizing the engine in conjunction with the electric system to handle long-distance drives and various environmental conditions. An actual vehicle will be displayed at the BYD booth set up within the venue, allowing visitors to experience it firsthand.

An event for on-site participants has also been prepared. Among those who scan a QR code at the BYD booth to enter the drawing, one winner will be selected by lottery and awarded one Sealion 6 DM-i vehicle.

Meanwhile, BYD Korea, the domestic subsidiary established in October 2016, began with the sale of electric commercial vehicles before officially launching its passenger car brand in January 2025. Its official dealer, DT Network, is a subsidiary of the Deutsche Automobil Group, well known for Deutsche Motors, and operates the largest number of sales outlets.

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*This content was translated by AI.